Using Market Intelligence for Strategic Planning
Sound planning is based on insightful and relevant business intelligence and is critical to the success of your business. It should include market research to fulfill the need for a greater depth of knowledge and understanding about the customer group you have targeted, your competition, your brand positioning, the product or service you are selling, pricing, advertising and promotions.
Managing Customer Relationships
Our research helps to provide the feedback that helps develop and maintain the practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Complementing Corporate Research
Our approach to research allows for our offerings to be a part of, and complement internal research functions. Whether it is a full suite of research services or to help fill the gaps, we offer services that are designed to help companies and their market research function. Additionally, we can assist with staff training/development and education about market research.
Who We Are
We have over 20 years of research and analytical experience in marketing and advertising development, product development and strategic planning.
Our staff has an extensive background in analysis, research, project management and planning, with a focus on providing meaningful analysis of results.
Our organization has a well-established track record of gathering the information that can be used in strategic and business planning, focused on providing and analyzing the key information in product performance, customer insight into the decision-making process, as well as program, product and service evaluation.
For the outdoors industry, over the past four years, we have produced a highly regarded report called the North American Camping Report. It is a widely used tool that provides insights into the outdoors market (in particular camping) which is produced for public consumption.
"The North American Camping Report is an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoors sector in the lives of campers." 1